Todays post will focus on two ads I came across on two different, but topic related blogs that I read from time to time. The two blogs are BikeSnobNYC and Fatcyclist. Both of these sites are cycling sites and I find them to be quite entertaining. But that isn't the point. I honestly doubt you care about hearing what types of blogs I find interesting. The point is that yesterday I was reading BikeSnobNYC (who happened to have posted about Fatcyclist that day) and noticed a World of Warcraft ad along the side bar.
For those of you who don't know what World of Warcraft (WOW) is, it is an online role playing game that requires paid monthly subscription and is (in my opinion and the opinion of several of my friends who play it) highly addictive and never ending. It is my opinion that this game consumes people and causes them to disappear into this alter-world for long periods of time with no communication with the real world. But I digress. After finishing with BikeSnobNYC, I checked out Fatcyclist and noticed a similar trend. As I scrolled down the page to read, I noticed another WOW ad, and then later, another ad that pushed an online gaming site called Perfect World International. This is another site that offers online role playing games.
What surprised me when I read this was the fact that WOW and others like it were being advertised on a blog that was primarily aimed towards those that are cycling enthusiasts, who I would think, are fairly active people that don't spend there lives in front of a computer screens. For me, this can be explained a few different ways. First, it could be that WOW is losing subscribers and is reaching long and far for new players. Or it could just be that these are randomly generated Google ads, although I was under the impression that Google matched up the type of ads with content, none of which involved online gaming. Or, I guess it could just be that my view is just plain wrong and that more cycling enthusiasts that I thought lead secret double lives online courtesy of one of these games...
